![]() ![]() If you’re a student or actively seeking a position, there are many ways to attract a recruiter’s attention in the banner section. If you have a specific niche of clients, say young people or LGBTQ+ couple, this is a subtle and inclusive way to communicate that in your imagery and text selection. ![]() You can change the image to show the type of people you’d like to be working with. Example 2 speaks directly to employers and clients. It doesn’t make someone want to connect with you beyond the surface level. It’s a good solid statement with a nice image. That could be applied to a diversity of roles and companies that does not limit their connectivity and relatability in the job or networking market. The second half of the bullet point explains their mission- to help people love their relationship with money. Many people are intimidated by managing money so having a financial planner that is empathic and a leader in that space can be very comforting. There are skills and abilities and a certain disposition that people can connect with. In bullet point example two, you can see the WHAT behind the person. What I want, with who I want it with etc. The statement isn’t showing what the person can offer and how they could fit in at lots of different companies, it’s just a “me, me, me” statement. a planner but the banner profile specifically said planner so it’s casting doubt in the employer’s mind. Or perhaps there is a company that really likes the person’s background but they want to hire them to be a financial analyst vs. With this example though, the person has such a narrow focus on financial planning and elite companies that it may feel off putting to a small financial Mom and Pop shop. Getting hired is a large reason why most folks are on LinkedIn. Which in and of itself is not a bad thing. In this example, the first bullet point is focusing on what the person wants from those reading their profile- they want to be hired. Seeking financial planning job at a Fortune 500 company (with an image of stacks of money).They want to know what you can offer in the professional world with the focus being on how you serve and help others. The first thing a recruiter sees shouldn’t be a sentence about what you want from them. Your banner should represent who you are and what you are about but not an objective statement. ![]() Your LinkedIn banner shouldn't be the most interesting thing about you, BUT, it does set the tone for the rest of the user experience when learning about you, your work and your professional brand. Think about the impact your banner image has on your profile. I change my banner about once a month to keep it fresh and exciting. I like to have a few different options at the ready so I can easily rotate through different levels of color and design. It shows you are open to connection and are interested in meeting new people.ĭepending on your industry and profession, color can be muted or extreme. I like a simple “Hello, let’s connect” with a neutral image like nature or an abstract image as it is simple yet highly effective. Your banner is another way to show your personality and brand. If your image doesn't quite fit those specifications, LinkedIn adjusts the image to fit the screen when you upload it and from there you can crop or move it around. LinkedIn recommends that banners or what some refer to as your profile cover image, should be 1584 x 396 pixels. And how you can leverage it in a positive way that doesn't make you look narcissistic. In this article, we specifically look at your LinkedIn Banner, or background image. You only need about 15-20 minutes a day engaging with the platform and connections in your network to see your brand start to take off. Using LinkedIn to establish, grow and amplify your professional brand is a strategic and relatively simple method of getting yourself out there. From your LinkedIn profile and resume to how you interview and what volunteer positions you hold, it’s all a part of who you are- your professional brand. Personal branding is incredibly important in the professional world. ![]()
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